Summer culinary camp
A shared identity for a summer of culinary learning.
Experience designAlfaisal UniversityJuly 2026
The brief
Alfaisal University’s Summer Culinary Camp brought identity, environment, and activities into one experience for young participants.
Create a camp environment that supports belonging and participation, with a shared identity that connects the learning program to the wider experience.
The design response
Three houses, each with its own identity, gave the camp a shared structure. Welcome ceremonies, cooking classes, food science, and house challenges connected the learning journey, leading to communal tables and a closing celebration.
Project scope
- Naming & house identities
- Environmental graphics & signage
- Welcome rituals
- Wearables & aprons
- Field cards & run sheets
- House challenge system
The participant journey
- Arrival & welcome
- Learn & create
- House challenges
- Share & celebrate
- Honor & remember
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