Define who the offer is for.
Audience definition, identity design, and positioning established who the offer was for and how the brand should present it.
Salus
Brand strategy connected to the daily business of meal subscriptions.
Brand strategy & consulting
One direction for the brand, the offer, and the operation.
Salus began in Jeddah as a meal subscription brand. The project brought identity, audience definition, and positioning together with daily menu development, central kitchen SOPs, and business model refinement.
Identity, positioning, menu, and business model in one scope.
For a meal subscription brand, the offer connects what customers choose with what the kitchen can deliver every day. The Salus brief covered both, from audience and identity to central kitchen procedures and the daily menu.
Connect the offer to daily delivery.
Daily menu development and central kitchen procedures connected the subscription offer with its practical requirements.
Review how the business works.
The engagement included business model refinement alongside identity and positioning.
Let’s develop your next idea.
Outline your idea or business challenge in the project questionnaire to begin a focused concept development or consulting enquiry.