International Exhibition for Coffee and Chocolate Makers
Discovery and exchange, beyond the exhibition booth.
Experience designInternational Exhibition for Coffee and Chocolate MakersFebruary 2026
The brief
For the second International Exhibition for Coffee and Chocolate Makers, the brief connected the floorplan, visitor journey, and educational program.
Build on the first edition’s connection between exhibitors and visitors by developing a broader experience of discovery, learning, and exchange.
The design response
Six connected zones gave the exhibition its structure: Roasting Land, Farmers Market, Innovation Square, Glass House, The Academy, and Merchants Market. Each had a defined role in a journey through sourcing, production, sensory evaluation, education, and retail.
Project scope
- Exhibition masterplan & zone experience design
- Workshops & interactive experiences
- Visitor navigation & ceiling banners
- Sponsor experience & VIP journey
- Educational content & environmental graphics
The exhibition at a glance
- 15,000 visitors
- 110 exhibitors
- 25 workshops
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