

Experience design
Summer culinary camp
House identities, shared rituals, and hands-on activities gave young participants a place in the camp’s story.

Explore the briefs, creative decisions, and practical details behind food brands and experiences.


Experience design
House identities, shared rituals, and hands-on activities gave young participants a place in the camp’s story.

Brand strategy & consulting
A meal subscription concept considered from both sides: what customers choose and how the kitchen delivers it.


Experience design
An exhibition journey through sourcing, making, tasting, and learning, with a distinct role for each zone.

Concept development & identity
Chinese comfort food with the warmth, humour, and character of a shared household.